Adarsh Reddy (Red) is a South Asian writer/director born in Chicago, raised in Texas and California, and shaped by constant trips to India throughout his childhood. Growing up in between different cultures, he sought out a camcorder early on to document the stories of his upbringing — stories of identity, of culture, of not belonging, and of seeking one’s purpose in the world. As a marketing and film student at USC, he further cultivated his craft before foraying into the tech start up scene — navigating business while creating and evolving his voice in film on the side. After working on a number of indie projects in varying capacities — everything from cinematographer to actor to director — and honing his writing in programs across USC, UCLA, and Rickshaw Film’s 2023 Fellowship, he’s aiming for his short film directorial debut in 2024.